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Paper
1.
Kerry Group (Food)
Euromonitor Profiles, July 2009
This Company Profile from Euromonitor provides key details and analysis of Kerry Group (Ingredients & Flavours). Included is a strategic evaluation with key company facts, competitive positioning agai

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Case Study
2.
Wall's - How Wall's gained the upper hand in the ultimate dogfight: the battle for sausage supremacy
Steve Hopkins, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006
In 1999-2003, Wall's adopted a new business model which involved launching four new premium price varieties, but decline had set in by end 2003. It was decided that brand consistency was required, in ...

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