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Case Study
1.
Abflex Fitness Challenge Infomercial
Laura Fox, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Kent & Spiegel Direct for its Abflex abdominal exerciser. When the Abflex was introduced, there were a number of other abdominal exercisers marketed through infomerc ...

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Paper
2.
Breaking the bran barrier - Kellogg's Bran Flakes
Jeremy Elliott, Admap, February 1985, (full text not available on WARC.com)
An account of the case history of Kellogg's Bran Flakes, shared winner of the first prize in the `established goods and services' category of the 1984 IPA Advertising Effectiveness Awards. Of special ...

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