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Case Study
1.
K & G Fashion Stores
Matt Stringer, Jayme Maxwell and Charlie Bresler, Canadian Congress of Advertising, Canadian Advertising Success Stories, 2005
Discount clothing stores usually follow the adage, “pile ‘em high and watch ‘em fly.” Promise quantity at low prices and people will flock to your doors. K&G Fashion Superstores is a US$2B discount fa ...

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K & G Fashion Stores

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