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Case Study
1.
Shake n' Vac: A New Product Launch
Hilary Rose, Mike Stefan and Carol Reay, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Launch of a new powder carpet and room freshener. Sold in 1979, but advertising delayed to 1980 by ITV strike. TV only used. Results: consistent sales growth (Nielsen Food Index); sales growth linked ...

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Iberia Airlines

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Icon Health & Fitness machine

Iconix Brand Group, Inc.

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