Subject Index
 

With assets of $62 billion, John Hancock Mutual Life Insurance Company ranks among the nation's 15 largest life insurance companies. But the 136-year-old company also sells a growing number of ...

In 1996 John Hancock Financial Services, Inc. (then called John Hancock Mutual Life Insurance Company), began updating its acclaimed "Real Life, Real Answers" campaign, which had been ...

This 1998 DMA ECHO entry was created by Hill, Holliday for John Hancock. The objective of this direct response television campaign was to create awareness and generate leads for John Hancock's Simplif ...

This 1998 DMA ECHO entry was created by Modem Media for John Hancock Mutual Life Insurance Company. The objective of this campaign was to generate leads for John Hancock's variable annuity product. A ...

This 1998 DMA ECHO entry was created by Modem Media for John Hancock Mutual Life Insurance, one of the nation's largest providers of both insurance and investment products. John Hancock had experience ...

This DMA ECHO entry was created by Ingalls One to One Marketing for John Hancock. The objective of this multimedia campaign was to market underwritten term life insurance through a new sales channel, ...