Subject Index
 

In the late 1990s Jack, the clown spokesman for Jack in the Box restaurants, was at the center of a comeback for the fast-food chain. Jack in the Box had used a clown as its mascot until 1980. In that ...

In 1993, Jack in the Box was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak ever. After implementing the most comprehensive food handling system in the cou ...

This company had to confront a major PR problem after people had died or were seriously ill after eating at Jack in a Box restaurants. The brand was in crisis and the campaign strategy was to save it ...

For Jack in the Box, the regional 1,600 unit fast food chain, the bar was raised high. 1999 had been a banner sales year, thanks to the successful introduction of their Assemble to Order program. Fo ...

Jack in the Box has faced some extraordinary challenges over the past five years. To recover from the E.coli incident in 1993 the regional fast food chain instituted industry-leading food handling p ...