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The importance of creating an emotional bond with consumers, over and above tactical promotions and price cuts, is the main argument of this presentation by Ruby Anik of JCPenney, to the 2009 Associat ...

The J.C. Penney Company, Inc., had been a fixture in the retail world for nearly 100 years when sales started to drop in the late 1990s. The Plano, Texas, company realized that Americans had lost inte ...