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Award-winning case study
1.
Ironbridge Gorge Museums - The ingenuity that launched Enginuity
Ian Mitchell and Michael Barrington, Institute of Practitioners in Advertising, Bronze Winner, IPA Area Effectiveness Awards, 2003
This paper tells the story of how the launch of a new visitor attraction was so successful it actually infused new life into one of the most important historical industrial sites in the world, along w ...

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