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Profile
1.
Company Profile: InterContinental Hotels Group (UK)
Company Profile in association with Adbrands, February 2008
This Company Profile provides key details and analysis of InterContinental Hotels Group, including its latest activities, market position, financial performance, Brands, structure and history, togethe ...

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Read: 14 times
Case Study
2.
Intercontinental Hotels Group PLC: Holiday Inn Brand Rejuvenation campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.777-783
In 1996 Holiday Inn, then owned by the British brewing conglomerate Bass PLC but subsequently acquired by Intercontinental Hotels Group PLC (IHG), embarked on a $1 billion renovation program that forc ...

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Read: 79 times
Case Study
3.
Intercontinental Hotels Group PLC: Stay Smart campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.777-783
In 1998, after being in business for seven years, Holiday Inn Express, the limited-service offshoot of the famed but ailing Holiday Inn brand, had no clear identity apart from its namesake and was i ...

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Read: 54 times


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