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Case Study
1.
ICBC 'Bait Cars'
Laurie Baker, Dennis St. Aubin, Jeanie Pan, Danny Ho, Alan Russell, Lara Palmer, Paul Little, Dean Elissat, Maureen Atchison and Brett MacFarlane, Canadian Congress of Advertising, Canadian Advertising Success Stories, 2005
Car thieves are ingenious, and will always discover inventive methods to steal. Once they’ve discovered methods of stealing a certain type of vehicle, they will pass the information on to anyone who c ...

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Read: 11 times
Award-winning case study
2.
Bait Cars
Canadian Congress of Advertising, Canadian Advertising Success Stories, 2003
The objective of the program was to reduce annual car thefts by 10%. But how to communicate the story? Talking to the public seemed too passive. Then inspiration hit.Why not talk to the thieves? The c ...

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Read: 8 times


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