Warc index
 

The 2002-05 ad campaigns for the Inland Revenue (later HM Revenue and Customs) set out to encourage people to return their self-assessment forms as early as possible prior to the deadline. The origina ...

The Inland Revenue’s Self Assessment campaign has long been labelled one of marketing’s most difficult tasks. However, a dramatic change of advertising direction over the last three years has made thi ...

This campaign for the Inland Revenue aimed to inform parents of new-born children about the Child Trust Fund (CTF). This gives £250 to each baby, in a tax-free account which the child can access when ...

Ian Schoolar, Marketing Director at the Inland Revenue, talks to Delwyn Swingewood about making the UK's tax and National Insurance body more user friendly. He talks about the role and practice of dev ...

Campaign in 1999 for COI and Inland Revenue for Millennium Gift Aid (MGA) for more tax-efficient charity giving (announced in March 1998 budget). Needs identified: make the scheme easier to understand ...