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The “Infiniti in black” campaign was the first African-American marketing effort by Infiniti. The campaign married five African-American visionary artists with Infiniti vehicles. The campaign worked t ...

In the luxury vehicle category, a brand is only as strong as it prestigious sedan, and Infiniti lacked a viable competitor. It was imperative that Infiniti's new M sedan was a success, both for the co ...

This 1996 DMA ECHO was created by Chiat/Day Inc, Advertising for Infiniti Automobile. A direct mail program was developed in order to introduce the new Infiniti I30 to competitive model owners. The ca ...