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Award-winning case study
1.
Imperial War Museum - Holocaust Exhibition
Richard Warren, Account Planning Group - (UK), Gold, Creative Planning Awards, 2001
Campaign for the 2000 Holocaust Exhibition at the Imperial War Museum. Media used: cinema and cross tracks, in London area only, plus print. Good PR obtained, and visitor traffic above target from the ...

Summary | Full Text | More Like This
Case Study
2.
The Charge of the Imperial War Museum
Matthew Willcox, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
1989 campaign to market the Imperial War Museum after its refurbishment. The financial problems facing museums during the late 1980s are discussed fully. Solution was to improve the product and market ...

Summary | Full Text | More Like This


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