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Case Study
1.
Iceland and I'm A Celebrity - A Perfect Match
Paul Gibbon (Mediacom North), Alison Laverick (Iceland and Tom Reddy Advertising), Institute of Practitioners in Advertising, IPA Effectiveness Awards 2008
Iceland's sponsorship of I'm A Celebrity, Get Me Out of Here aimed to connect the brand's target audience with a wide-ranging creative and media strategy. The relationship between the company and the ...

Summary | Full Text | Creative | More Like This
Case Study
2.
Iceland frozen foods: A new approach to retail food advertising
Wendy Reddy and Brian Walker, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
Explains Tom Reddy Advertising's 1988 campaign for Iceland frozen foods ('Mum's Gone to Iceland' by campaign, performance, and evaluation. As a small retailer, Iceland only had the budget to employ on ...

Summary | Full Text | More Like This


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Subjects
Iberia Airlines

IBM

Icatu Hartford Seguros (Brazil)

Iceland

ICI

Icon Health & Fitness machine

Iconix Brand Group, Inc.

ID Recruitment

IDG

IDV

IFAW

IFS Norge

Iglo

IHC

Ikea

Illawarra Mutual Building Soc

Image Club Graphics

Imperial

Imperial War Museum

InBev - Hertog Jan

Independent

Independent Directory (Ireland)

Indian Ministry of Tourism

Inditex

Indumotora Automotriz SA

Industrial Development Agency (Ireland)

Infiniti Automobile, Infiniti Motor Corporation

Infinity Broadcasting

Info NXX

Informix

InfoSpace

ING Bank (Netherlands)

Ingersoll-Rand

Inland Revenue

Insight Communications

Inspetoria Salesiana Mission

Institute of Contemporary Arts

Instituto Akatu, Brazil

Insurance Corporation of British Columbia

Integral Energy

Integrity Windows & Doors

Intel

Intenational Watch Company

Interactive Entertainment Ltd

Interbrew

InterContinental Hotels Group

Interflora

Interislander ferry service

International Business Show

International Rescue C'mtee

Interunion Direct (Brazil)

INVESCO Fund Distributors

Invest Northern Ireland

IPA Soc

Irish News

Ironbridge Gorge Museum

Irving Home Furnaces

Irving Oil Ltd

ISO

Israel Gov Tourist Office

Isuzu

Itau Seguros (Brazil)

ITC

ITN Source

ITT Gouden Gids BV

ITT/Barton

iVillage

IWS

J D Williams

J Manger & Son

J R Philips

J Sainsbury

J. Wattie Foods

Jack Daniel's

Jack in the box

Jacobs

Jaguar Cars

James Burrough

Janssen Pharmaceutica

Japan Digital Laboratory

Japan Tobacco

Japanese American Museum

Jardine Wines & Spirits (Japan)

JC Penney

JD Williams Ltd (UK)

Jenn-Air

Jennie-O Turkey Store

Jenny Craig Weight Management Centers

Jergens

JERZEES Activewear

JetBlue Airways

Jeyes

JFK Memorial Hospital, Ca.

JH Wittaker

JM&A Group

Joh. Johannson

John Caples Intl Awards

John Deere

John Hancock

John Hickenlooper For Mayor

John Hopkins Hospital

John West

Johnnie Walker

Johns Hopkins Medical Inst.

Johnson & Johnson

Johnson Wax

Jordan Brand

JP Morgan Chase

JT Internacional

Judith Donovan Associates

Julius Bar

Junior League of Birmingham