Warc index
 

Consumer trust, which had long been central to financial services marketing, was severely dented by the economic crisis. Also, competition on interest rates became unsustainable. Internet and telephon ...

In 2000 ING Groep N.V. (spelled ING Group in the United States) was a financial powerhouse in Europe, offering a diverse range of insurance, banking, and asset-management services through offices in 6 ...

ING Direct launched with the intention of growing both their product and brand. Knowing the crowded and customer-loyal nature of the industry, ING Direct carved a niche, applying the positive attribut ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for ING Bank (The Netherlands). The objective of this direct mail campaign was to generate orders for ING Bank's Electronic Banking servi ...

This 1996 DMA ECHO entry was created by Ogilvy & Mather Direct for ING Bank, both located in the Netherlands. Direct mail was used to promote a collection of three historic coins to a selection of 70, ...