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Award-winning case study
1.
The International Fund For Animal Welfare - How A Single Advertisement Saved 500,000 Lives
Patrick Barnes, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
1992 campaign for IFAW to prevent the slaughter of seals off the Canadian coast, incorrectly blamed for the cod shortage. There was limited time to prevent the cull being proposed by the government. L ...

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