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Paper
1.
Going Global: Lessons Learned Over 35 Years
Peter Horan, The Advertiser, June 1998
The author discusses global marketing from the perspective of IDG, an international magazine and newspaper publisher and web-site host specialising in Information Technology. He sees integration as t ...

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Iberia AirlinesIBMIcatu Hartford Seguros (Brazil)IcelandICIIcon Health & Fitness machineIconix Brand Group, Inc.ID RecruitmentIDGIDVIFAWIFS NorgeIHCIkeaIllawarra Mutual Building SocImage Club GraphicsImperialImperial War MuseumIndependentIndependent Directory (Ireland)Indian Ministry of TourismIndumotora Automotriz SAIndustrial Development Agency (Ireland)Infiniti Automobile, Infiniti Motor CorporationInfinity BroadcastingInfo NXXInformixInfoSpaceING Bank (Netherlands)Ingersoll-RandInland RevenueInsight CommunicationsInspetoria Salesiana MissionInstitute of Contemporary ArtsInstituto Akatu, BrazilInsurance Corporation of British ColumbiaIntegral EnergyIntegrity Windows & DoorsIntelIntenational Watch CompanyInteractive Entertainment LtdInterbrewInterContinental Hotels GroupInterfloraInterislander ferry serviceInternational Business ShowInternational Rescue C'mteeInterunion Direct (Brazil)INVESCO Fund DistributorsInvest Northern IrelandIPA SocIrish NewsIronbridge Gorge MuseumIrving Home FurnacesIrving Oil LtdISOIsrael Gov Tourist OfficeIsuzuItau Seguros (Brazil)ITCITN SourceITT Gouden Gids BVITT/BartoniVillageIWSJ D WilliamsJ Manger & SonJ R PhilipsJ SainsburyJ. Wattie FoodsJack Daniel'sJack in the boxJacobsJaguar CarsJames BurroughJanssen PharmaceuticaJapan Digital LaboratoryJapan TobaccoJapanese American MuseumJardine Wines & Spirits (Japan)JC PenneyJD Williams Ltd (UK)Jenn-AirJennie-O Turkey StoreJenny Craig Weight Management CentersJergensJERZEES ActivewearJetBlue AirwaysJeyesJFK Memorial Hospital, Ca.JH WittakerJM&A GroupJoh. JohannsonJohn Caples Intl AwardsJohn DeereJohn HancockJohn Hickenlooper For MayorJohn Hopkins HospitalJohn WestJohnnie WalkerJohns Hopkins Medical Inst.Johnson & JohnsonJohnson WaxJordan BrandJP Morgan ChaseJT InternacionalJudith Donovan AssociatesJulius BarJunior League of Birmingham
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