Warc index
 

This article describes how charities, not-for-profit organisations (NFP) and non-governmental organisations (NGOs) benefit from the involvement of independent research consultants such as those who be ...

First prize (New Consumer Goods) and Grand Prix winner. Describes the national launch of Dulux Natural Whites, a new paint range from ICI, 1982. Background: need for Dulux brand to restore dominance i ...

Corporate advertising campaign for ICI in 1978. Previous advertising since 1974 described. TV, up-market press and national press used in 3-tier campaign. New commercials and insertions refined follow ...