Subject Index
 

In 1997, when it was acquired by CKE Restaurants, Hardee's Food Systems was a struggling chain in the Midwest and Southeast with a growing reputation for poor service and substandard food. By 2 ...

Quantitative research ranked Hardee’s the most avoided fast food restaurant, perceived to be dull, boring and depressing. In contrast to 15% growth in the fast food industry, Hardee’s sales were down ...