Subject Index
 

With its "Sneak a Peek" advertising campaign, Hallmark Cards, Inc., hoped to convince consumers to insist on buying only Hallmark greeting cards and to check the brand insignia on the ba ...

This 1998 DMA Silver ECHO winner was created by Carlson Marketing Group for Hallmark Cards, Inc. The objective of this campaign was to establish a membership program that would reinforce and enhance a ...

This 1998 DMA Silver ECHO winner was created by Carlson Marketing Group for Hallmark Cards, Inc. The objective of this campaign was to establish a membership program that would reinforce and enhance a ...

This DMA ECHO entry was created by Carlson Marketing Group for Hallmark Cards. The objectives of this direct mail campaign were to promote shopping loyalty for Hallmark Gold Crown stores; increase the ...

This DMA Bronze ECHO award winner was created by Carlson Marketing Group for Hallmark Cards. This campaign targeted preferred members enrolled in Hallmark's Gold Crown Card loyalty program. The object ...

This 1996 DMA ECHO entry was created by Leo Burnett for Hallmark Cards. Hallmark manufactures greeting cards and other social expressions products. One of their largest channels of distribution is the ...

This 1996 DMA Silver ECHO award winning campaign was created by Carlson Marketing Group, Loyalty Division for Hallmark Cards. Direct mail was used to promote the purchase of Hallmark greeting cards an ...