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Case Study
1.
White Out of Black: The Success of Black Tower in the UK Wine Market
Grant Chaplain, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Campaign to revive Black Tower, following acquisition by Grants of St James's in 1987. Previously, expansion of own label wines in Sainsbury and Tesco had depressed the premium branded lines, especial ...

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Read: 13 times
Case Study
2.
Conjuring Success From a Budget Squeeze, The 'Interactive' Approach on Grant's Whisky
Dougals Seddon, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
How a sudden reduction in a modest advertising budget in 1983 stimulated lateral thinking within the agency, resulting in a new kind of `interactive' campaign. It was decided to advertise daily lucky ...

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Read: 8 times


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Gala ClubsGalaxy Latin AmericaGaldermaGallaher GroupGame Show Network, GSNGap IncGarden City Hotel, New YorkGardenaGardenburgerGartner groupGas Licuado Lipigas (Chile)Gas Natural (Spain)Gateway, Inc.Gay Lea FoodsGaymer GroupGaz MetroGE Information ServicesGeestGEICOGeneral AccidentGeneral ElectricGeneral FoodsGeneral MillsGeneral MotorsGeneral Motors IndiaGenerali GroupGenus Credit ManagementGeorgia PacificGill FoundationGilletteGlasgow City Marketing BureauGlasgow's Lord ProvostGlaxo SmithKlineGLCGlen CatrineGlenfiddichGlenmorangieGlobal VideoGlobe and MailGlobe Telecom (Philippines)GM SaturnGMACGMG GroupGo DaddyGoal/QPC-JoinerGoldbrand DevelopmentGolden CasketGolden CircleGolden ProduceGolden WonderGoldman SachsGoldwellGoodman FielderGoodwill Industries of CanadaGoodyearGossard (Holdings)GovernmentGrants of St James'sGreat Ormond Street HospitalGreat Western Trains CompanyGreater Chicago Food DepositoryGreater Cincinnati Auto DealersGreater London Authority (inc. Mayor's Office)Green GiantGreene KingGreenpeaceGriffin's Foods (see Note 1)Griffith UniversityGroup 121 InteractiveGrundfos DK A/S (Denmark)GTEGuaranty Federal BankGuardian NewspapersGucciGuerlainGuinnessGuinness PublishingGuinness UDVGulfwind MarineGUS plcGuthy-RenkerH & R BlockH&M Hennes MauritzHäagen-DazsHachette, Filipacchi MagazinesHale Househalf.comHalfordsHalifaxHalifax Bank of Scotland, HBOSHallmark Cards, Inc.Hamilton IslandHandeeHanes PrintablesHardee's Food SystemsHarlequin Enterprises LtdHarley-DavidsonHarris Trust and SavingsHarry and DavidHarvard Business ReviewHarvard Community Health PlanHarvard Pilgrim Health CareHarvey NicholsHarvey's RestaurantsHasbroHastings HotelsHaworthHBO DirectHCFHCI HospitalHE EnergyHeal'sHealth Educ Board for ScotlandHealth Education AuthorityHealth for LifeHealth Promotion Agency of NIHearst Magazines InternationalHeart and Stroke FoundationHeatrae Sadia HeatingHEC MontrealHedges & ButlerHeinekenHeinzHelena RubinsteinHelene Curtis IndustriesHenkelHennessyHenri WintermanHepworth Building ProductsHepworth HeatingHershey FoodsHertfordshire ConstabularyHertz AutovermietungHeublinHewitt AssociatesHewlett PackardHighlander/Davis Panzer ProdsHighlands and Islands EnterprisesHilton Hotels CorporationHindustan LeverHipp Baby Food (Germany)Hipp KG & Johnson & Johnson (Germany)Hiram Walker & SonsHistoric Royal Palaces AgencyHistoric ScotlandHJ HeinzHM Revenue and CustomsHMV DirectHoechstHoldenHoliday Inn WorldwideHolland America WestoursHollywood Entertainment CorporationHolstenHome Access Health CorpHome Box OfficeHomeChoiceHondaHoneywellHong Kong International Airport Rail linkHooper'sHooverHorizon BiscuitsHornby plcHosse & Partner AgenturHotBotHotel du Pont, DelawareHouse of TravelHousehold Credit ServicesHoverspeedHP BulmerHP FoodsHPIHSBCHughesHugo BossHumanaHumane Soc of RochesterHunter Douglas windowsHuntington National bankHyatt HotelsHydro-QuebecHyundai
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