Subject Index
 

Every year in Northern Ireland (NI) enough waste is thrown away to cover the whole country. Landfill space is quickly running out, and the Government has set ambitious recycling targets to meet Europe ...

Three-year campaign (TV and Internet) to improve police recruitment from 2000. This is the first national campaign for the police, with aim of helping to recruit 9,000 officers. The campaign adopted a ...

Covers the 1998-9 TV campaign by the Government (Department for Education and Employment, DfEE) to improve child literacy. Reading ability among children had remained at the same, worryingly low, leve ...

In this article, the authors examine several research questions related to the effectiveness of the government's paid advertising campaign - first, the factors that best predicted respondents' reporte ...

The penalty points campaign set out to make drivers aware of the introduction of Penalty Points to Northern Ireland. To make this informational message more relevant and interesting, a deeper message ...

The campaign's objective was to persuade 1.2 million adolescents to have a dental check up as preventative dental care was almost non existent. Using a combination of radio advertising with mailshots ...

With nearly 40,000 cases of AIDS and more than 110,000 people HIV+, France is more affected by the AIDS epidemic than any other European country. A change in the communication policy regarding the pre ...

A campaign was launched in 1994 to make people understand the necessity of wearing seatbelts in cars. Concentrating on radio but with television support the campaign give hour by hour and day by day s ...