Subject Index
 

This 1998 paper examines the Pot Noodle snack brand, launched in 1977, nationally in 1978, which held a 94% market share by 1998. Several ('Gorgeous') different ad campaigns were run in quicker than u ...

Golden Wonder Crisps were born in 1947, became brand leader in the early 1960s and retained leadership status through most of the 1970s. In the first half of the 1980s-90s, Golden Wonder Crisps fared ...

This paper tells the story of how planning helped in the revitalisation of Wheat Crunchies - a snack brand that Golden Wonder acquired when it bought Sooner Foods. Through a combination of intuition, ...

India: Ecommerce India Online Shopping Gears up for Growth Online adspend in India is predicted to soar as more consumers gain access to the internet and choose it to make purchases. A survey ...

A review of the crisp brand Golden Wonder’s ‘Kidult’ campaign resulted in a change of target audience – moving away from mothers and children shopping in supermarkets towards single pack impulse buyer ...

Continues the story of Golden Wonder Pots. New advertising was needed in 1982 to revivify the Golden Wonder brand. Marketing and creative strategy argued: concentrated on existing users, to counter co ...

The paper gives the background to J Walter Thompson's successful work on Golden Wonder potted products. The advertising worked by adding value by sustaining a real higher price in 1981/83 and a reduce ...