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Award-winning case study
1.
Reversing the national trend - Instant Scratch-Its
Robert Kent, Roland Fuhrmann, Advertising Federation of Australia, Advertising Effectiveness Awards, 1996
The campaign demonstrated that it is possible to reverse the national trend in instant lottery sales. It is only a matter of time before the campaign is used as a template for other lottery jurisdict ...

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Read: 16 times
Award-winning case study
2.
Shout yourself an instant scratch
Harry Scott/Richard Romanowski/Tony Gapes, Advertising Federation of Australia, Advertising Effectiveness Awards, 1990
The marketing and advertising initiatives have effectively re-launched and re-positioned the product. They have also sustained and even increased growth.

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Read: 13 times


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Gala ClubsGalaxy Latin AmericaGaldermaGallaher GroupGame Show Network, GSNGap IncGarden City Hotel, New YorkGardenaGardenburgerGartner groupGas Licuado Lipigas (Chile)Gas Natural (Spain)Gateway, Inc.Gay Lea FoodsGaymer GroupGaz MetroGE Information ServicesGeestGEICOGeneral AccidentGeneral ElectricGeneral FoodsGeneral MillsGeneral MotorsGeneral Motors IndiaGenerali GroupGenus Credit ManagementGeorgia PacificGill FoundationGilletteGlasgow City Marketing BureauGlasgow's Lord ProvostGlaxo SmithKlineGLCGlen CatrineGlenfiddichGlenmorangieGlobal VideoGlobe and MailGlobe Telecom (Philippines)GM SaturnGMACGMG GroupGo DaddyGoal/QPC-JoinerGoldbrand DevelopmentGolden CasketGolden CircleGolden ProduceGolden WonderGoldman SachsGoldwellGoodman FielderGoodwill Industries of CanadaGoodyearGossard (Holdings)GovernmentGrants of St James'sGreat Ormond Street HospitalGreat Western Trains CompanyGreater Chicago Food DepositoryGreater Cincinnati Auto DealersGreater London Authority (inc. Mayor's Office)Green GiantGreene KingGreenpeaceGriffin's Foods (see Note 1)Griffith UniversityGroup 121 InteractiveGrundfos DK A/S (Denmark)GTEGuaranty Federal BankGuardian NewspapersGucciGuerlainGuinnessGuinness PublishingGuinness UDVGulfwind MarineGUS plcGuthy-RenkerH & R BlockH&M Hennes MauritzHäagen-DazsHachette, Filipacchi MagazinesHale Househalf.comHalfordsHalifaxHalifax Bank of Scotland, HBOSHallmark Cards, Inc.Hamilton IslandHandeeHanes PrintablesHardee's Food SystemsHarlequin Enterprises LtdHarley-DavidsonHarris Trust and SavingsHarry and DavidHarvard Business ReviewHarvard Community Health PlanHarvard Pilgrim Health CareHarvey NicholsHarvey's RestaurantsHasbroHastings HotelsHaworthHBO DirectHCFHCI HospitalHE EnergyHeal'sHealth Educ Board for ScotlandHealth Education AuthorityHealth for LifeHealth Promotion Agency of NIHearst Magazines InternationalHeart and Stroke FoundationHeatrae Sadia HeatingHEC MontrealHedges & ButlerHeinekenHeinzHelena RubinsteinHelene Curtis IndustriesHenkelHennessyHenri WintermanHepworth Building ProductsHepworth HeatingHershey FoodsHertfordshire ConstabularyHertz AutovermietungHeublinHewitt AssociatesHewlett PackardHighlander/Davis Panzer ProdsHighlands and Islands EnterprisesHilton Hotels CorporationHindustan LeverHipp Baby Food (Germany)Hipp KG & Johnson & Johnson (Germany)Hiram Walker & SonsHistoric Royal Palaces AgencyHistoric ScotlandHJ HeinzHM Revenue and CustomsHMV DirectHoechstHoldenHoliday Inn WorldwideHolland America WestoursHollywood Entertainment CorporationHolstenHome Access Health CorpHome Box OfficeHomeChoiceHondaHoneywellHong Kong International Airport Rail linkHooper'sHooverHorizon BiscuitsHornby plcHosse & Partner AgenturHotBotHotel du Pont, DelawareHouse of TravelHousehold Credit ServicesHoverspeedHP BulmerHP FoodsHPIHSBCHughesHugo BossHumanaHumane Soc of RochesterHunter Douglas windowsHuntington National bankHyatt HotelsHydro-QuebecHyundai
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