Subject Index
 

This paper describes the marketing of a rare single cask Ardbeg single malt whiskey purely on-line with no other form of distribution. The objective was to stimulate website activity and increase memb ...

Describes a two-year campaign for Glenmorangie Ten-Year-Old and Wood Finish malt whiskies (adapted from the 1998 Scottish IPA Grand Prix winner). Aim was to grow premium malt brands in context of a re ...

1996: Halfords is the dominant single player in a number of the areas, such as bikes, car parts, car accessories and garage servicing. Halfords actual overall authority in the two/four wheel transport ...