Warc index
 

This Company Profile provides key details and analysis of SmithKline Beecham, including its latest activities, market position, financial performance, Brands, structure and history, together with onwa ...

Amongst oral care brands in Europe, the gum care segment was underdeveloped, accounting for only 7%. However, 48% of adults claim to suffer from bleeding gums, but the general perception is that this ...

This case study demonstrates how Aquafresh Iso-Active used social network marketing to win brand engagement as part of its launch campaign. The aim of the campaign was to drive volume trial and sustai ...

Over the past three years, Lucozade Sport has doubled in size, largely as a result of its stated aim of engaging a smaller group of consumers in in-depth conversations. Research revealed that the grea ...

This Company Profile provides key details and analysis of Glaxo SmithKline, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

GSK's Corega brand is a denture fixative, allowing users to fix dentures to the gums. Research undertaken by GSK found that while fixatives were used by over 20% of denture wearers in countries like G ...

The mission of Lucozade Energy was to get the people all over Britain out of their energy slumps, by giving them back their lost edge. The objective was to provide 10,000,000 people with the one thing

Having always been perceived as a night-based drink, Horlicks, the malt-based drink, had tried to reposition itself to reach a younger market. As a consequence, the product lost ground and sought to r ...

This short paper discusses a campaign with the aim of creating a virtual 'Energy Zone', using new mobile location-based technology to win prizes ranging from a CD to a Smart Roadster. By texting the u ...

This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competi ...

The challenge for the innovative Aquafresh Tooth and Tongue brush was to create a new oral care regime of tongue cleaning. Not only did consumers need education, they also needed to be persuaded that ...

This paper describes how potential in the ‘Tiffin box’ arena was explored using a combination of research techniques. The everyday dynamics of the child, mum-tiffin-box interaction provided the basis ...

Over the past five years research has made some giant strides by increasing its impact on business decision making. But what does this mean for the relationship between client researchers and their su ...

In 2002, GlaxoSmithKline was faced with the threat of losing almost $5 million dollars in sales when they had to discontinue Becotide/Becloforte, due to an international agreement to phase out CFC con ...

Zovirax is one of the most successful OTC launches of the 1990's. However, by late 1998, both brand and the market had stopped growing.