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Case Study
1.
Gill Foundation: Turnout campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.657-660
In 2004 the issue of same-sex marriage catapulted into the media spotlight when San Francisco's newly elected mayor, Gavin Newsom, allowed city officials to issue marriage licenses to same-sex ...

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Award-winning case study
2.
Gill Foundation: Turn out
New York American Marketing Association, Gold, Effie Awards, 2006
Gay rights has become a hot-button issue across the U.S. Against a backdrop of a contentious political climate that has separated America into red states and blue states, gay marriage has been a contr ...

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