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Case Study
1.
Opel Astra Launch Invitation
Rajat Sethi and Rajiv Chaba, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Result: McCann India for General Motors India. The Indian market had just opened up to a host of foreign car makers such as Mercedes Benz and Peugeot, all of wh ...

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