Warc index
 

Chevrolet was a division of the General Motors Corporation (GM), the largest car manufacturer in the United States. Long facing pressure from Japanese automakers such as Toyota, the company decided to ...

Once the crown jewel of the General Motors Corp. (GM), the Oldsmobile division had fallen on hard times. As a result, GM went so far as to contemplate terminating the venerable Oldsmobile nameplate, ...

In the early 2000s General Motors Corporation (GM) found itself the victim of its own success. Improved quality in its vehicles had resulted in less warranty work for the service centers of GM deale ...

When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck, the civilian version of the U.S. Army's Humvee, it faced the challenge of promoting a vehicl ...

In December 1996 General Motors Corporation (GM) became the first major automaker in almost 80 years to market an electric car, dubbed the EV1. The car's debut came just months after the Cali ...

Although ownership of a Cadillac was for decades widely considered a part of the "American Dream," Cadillac Motor, a division of General Motors, saw its share of the luxury-car market ...

Cadillac, a division of Detroit-based auto giant General Motors Corporation (GM), had long been GM's luxury division, offering higher-priced, roomier vehicles. The brand had been in trouble f ...

In May 2003, Opel launched its flagship, the new Signum, which was to set new standards in the mid range segment with its exceptional new vehicle concept. However, being a new concept, the car lacked ...

The challenge was to launch the Opel Meriva - a new small versatile monocab -whilst achieving the overall objectives for the Opel brand. The pan-European launch was firmly based on new Opel brand valu ...

Many automotive manufacturers conduct satisfaction surveys of their dealerships, either directly or through syndicated studies. The presumed benefit of this feedback is in helping to develop and imple ...

The shot General Motors fired in August 1999 still reverberates across the advertising industry. GM handed all its media planning responsibilities to BcomZ,s Starcom MediaVest group. By 'unbundling' ...

This 1998 DMA Gold ECHO winner was created by McCann Relationship Marketing for General Motors. The Yukon Denali is the first true luxury sport utility vehicle to be launched by GMC.

Launch campaign (1990) for Saturn, a new make of small car owned by General Motors. Brand was launched into a very competitive and oversupplied market. Pre-launch research identified the weaknesses in ...

The small car segment is the largest in the Canadian market. It has grown through the 90s, even though the overall market has declined so a successful launch of the Pontiac Sunfire, a replacement for ...

This DMA ECHO entry was created by Clarion Marketing and Communications for General Motors/Cadillac Motor Car Division. The primary objective of this multi-media campaign was to launch the new Catera ...

In this paper we discuss Information Acceleration, an interactive multimedia market research approach for new product development. The paper is divided into three parts. First we discuss how the featu ...

1988 launch of new Vauxhall Cavalier (mark two). Cavalier image had been in decline (Millward Brown). Vauxhall's market share had fallen to lowest level for 5 years. Rationale for the new campaign str ...