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Case Study
1.
Dream Topping: Relaunch of a Major Dessert Brand
Steve Earl, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Launch of a new version of the established Dream Topping brand, with `added cream', in Scottish test market with new TV advertising. Market background and rationale for this strategy are explained. Co ...

Summary | Full Text | More Like This


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Gala Clubs

Galaxy Latin America

Galderma

Gallaher Group

Game Show Network, GSN

Gap Inc

Garanti Bank

Garden City Hotel, New York

Gardena

Gardenburger

Gartner group

Gas Licuado Lipigas (Chile)

Gas Natural (Spain)

Gateway, Inc.

Gay Lea Foods

Gaymer Group

Gaz Metro

GE Information Services

Gee Beauty

Geest

GEICO

General Accident

General Electric

General Foods

General Mills

General Motors

General Motors India

Generali Group

Genus Credit Management

Georgia Pacific

Gerber

ghd

Gill Foundation

Gillette

Glasgow City Marketing Bureau

Glasgow's Lord Provost

Glaxo SmithKline

GLC

Glen Catrine

Glenfiddich

Glenmorangie

Global Video

Globe and Mail

Globe Telecom (Philippines)

GM Saturn

GMAC

GMG Group

Go Daddy

Goal/QPC-Joiner

Goldbrand Development

Golden Casket

Golden Circle

Golden Produce

Golden Wonder

Goldman Sachs

Goldwell

Goodman Fielder

Goodwill Industries of Canada

Goodyear

Gossard (Holdings)

Government

Grandparents.com

Grants of St James's

Great Ormond Street Hospital

Great Western Trains Company

Greater Chicago Food Depository

Greater Cincinnati Auto Dealers

Greater London Authority (inc. Mayor's Office)

Green Giant

Greene King

Greenpeace

Griffin's Foods (see Note 1)

Griffith University

Group 121 Interactive

Grundfos DK A/S (Denmark)

GTE

Guaranty Federal Bank

Guardian Newspapers

Gucci

Guerlain

Guinness

Guinness Publishing

Guinness UDV

Gulfwind Marine

GUS plc

Guthy-Renker

H & R Block

H&M Hennes Mauritz

Häagen-Dazs

Hachette, Filipacchi Magazines

Hale House

half.com

Halfords

Halifax

Halifax Bank of Scotland, HBOS

Hallmark Cards, Inc.

Hamilton Island

Handee

Hanes Printables

Hardee's Food Systems

Harlequin Enterprises Ltd

Harley-Davidson

Harris Trust and Savings

Harry and David

Harvard Business Review

Harvard Community Health Plan

Harvard Pilgrim Health Care

Harvey Nichols

Harvey's Restaurants

Hasbro

Hastings Hotels

Haworth

HBO Direct

HCF

HCI Hospital

HE Energy

Heal's

Health Educ Board for Scotland

Health Education Authority

Health for Life

Health Promotion Agency of NI

HealthPartners

Hearst Magazines International

Heart and Stroke Foundation

Heatrae Sadia Heating

HEC Montreal

Hedges & Butler

Heineken

Heineken USA

Heinz

Helena Rubinstein

Helene Curtis Industries

Henkel

Hennessy

Henri Winterman

Hepworth Building Products

Hepworth Heating

Hershey Foods

Hertfordshire Constabulary

Hertz Autovermietung

Heublin

Hewitt Associates

Hewlett Packard

Highlander/Davis Panzer Prods

Highlands and Islands Enterprises

Hilton Hotels Corporation

Hindustan Lever

Hipp Baby Food (Germany)

Hipp KG & Johnson & Johnson (Germany)

Hiram Walker & Sons

Historic Royal Palaces Agency

Historic Scotland

HJ Heinz

HM Revenue and Customs

HMV Direct

Hoechst

Holden

Holiday Inn Worldwide

Holland America Westours

Hollywood Entertainment Corporation

Holsten

Home Access Health Corp

Home Box Office

HomeChoice

Honda

Honeywell

Hong Kong International Airport Rail link

Hooper's

Hoover

Horizon Air

Horizon Biscuits

Hornby plc

Hosse & Partner Agentur

HotBot

Hotel du Pont, Delaware

House of Travel

Household Credit Services

Hoverspeed

HP Bulmer

HP Foods

HPI

HSBC

Hughes

Hugo Boss

Humana

Humane Soc of Rochester

Hunter Douglas windows

Huntington National bank

Hyatt Hotels

Hydro-Quebec

Hyundai

Interstate Brands