Warc index
 

Following the breaking of brewery ties on cider distribution, branding and segmentation became crucial in this market. Copperhead was developed by Showerings Ltd to appeal to modern, urban drinkers (` ...

Babycham was over 35 years old, the first alcoholic drink to be marketed to women. By 1982, research showed that the brand lacked saliency: old-fashioned, not a brand to be seen asking for, too `littl ...

Launch of a unique new product: a still perry drink similar in taste and appearance to a white German wine, which could be produced at a much lower cost. Television advertising in 1981 (4 bursts) in 3 ...