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Case Study
1.
Gardena: growing a brand against new customers
Steven Hastings, Account Planning Group - (UK), Creative Planning Awards, 1995
Gardena is Europe's largest manufacturer of gardening equipment. While it has a huge share in Germany and a healthy share in continental Europe, in the UK it is substantially smaller than the leading ...

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Gala Clubs

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Galderma

Gallaher Group

Game Show Network, GSN

Gap Inc

Garanti Bank

Garden City Hotel, New York

Gardena

Gardenburger

Gartner group

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Gas Natural (Spain)

Gateway, Inc.

Gay Lea Foods

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GEICO

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General Motors India

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Georgia Pacific

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Glasgow City Marketing Bureau

Glasgow's Lord Provost

Glaxo SmithKline

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Glenfiddich

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Global Video

Globe and Mail

Globe Telecom (Philippines)

GM Saturn

GMAC

GMG Group

Go Daddy

Goal/QPC-Joiner

Goldbrand Development

Golden Casket

Golden Circle

Golden Produce

Golden Wonder

Goldman Sachs

Goldwell

Goodman Fielder

Goodwill Industries of Canada

Goodyear

Gossard (Holdings)

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Grants of St James's

Great Ormond Street Hospital

Great Western Trains Company

Greater Chicago Food Depository

Greater Cincinnati Auto Dealers

Greater London Authority (inc. Mayor's Office)

Green Giant

Greene King

Greenpeace

Griffin's Foods (see Note 1)

Griffith University

Group 121 Interactive

Grundfos DK A/S (Denmark)

GTE

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Guardian Newspapers

Gucci

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Guinness

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GUS plc

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half.com

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Halifax

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Hallmark Cards, Inc.

Hamilton Island

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Harris Trust and Savings

Harry and David

Harvard Business Review

Harvard Community Health Plan

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Hiram Walker & Sons

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