Warc index
 

In January 2001 Gala Group Limited acquired the estate of Ladbroke casinos. Gala's aim was to open up and reinvigorate the casino industry. Whom should they target and what did they need to think and ...

'I wouldn't feel happy going into a bingo hall. You'd get all those old biddies staring at you' The client's problem was that of identifying and quantifying the market, understanding the mindset and ...