Warc index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (17700)
> Advertisers (6368)
> G - H (465)
> GTE (3)
-----------------------------------------
all[3]papers[0]cases[3]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
GTE Internet - 'Fear'
Monte Beck and Kerstin Fredrickson, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA Bronze ECHO entry was created by The FOCUS Agency for GTE Internet Services. As a late entrant into the Internet Access business, GTE faced tough competition from established providers l ...

Summary | Full Text | More Like This
Case Study
2.
Customer Consent
Joan VanOrman and Johanna Grilli, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by The FOCUS Agency for GTE. GTE cannot use data from local customers to market competitive products without obtaining written consent from customers stating that it is ...

Summary | Full Text | More Like This
Case Study
3.
Networld + Intertop Box and Video
Janice Croom and David Schnitzer, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by The FOCUS Agency for GTE. While GTE can provide any type of data communications solutions to customers, the company was not perceived as being technically competent. ...

Summary | Full Text | More Like This


1          Page:Previous
















































































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2010 Copyright and Database Rights owned by Warc

  |    |  
Subjects