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Case Study
1.
GE Healthcare EDI Door Opener Program
Debra Kaplan and Collen Keane, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Yeck Brothers Company for GE Information Services (GEIS). While GEIS was known throughout the healthcare industry as a Value Added Network provider, it was not ...

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Case Study
2.
Solutions '97, Gearing Up for the 21st Century
Kathleen Cook and Margaret Murphy, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Carlson Marketing Group for GE Information Services. On behalf of GE, Carlson Marketing provided event marketing/management services including concept/creative devel ...

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