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In 1999, US automobile insurance company “Geico” commissioned the “Gecko” campaign to assist in the company’s branding efforts. The campaign was the inception of the Gecko lizard who later became the ...

Further contributing to it’s two previous successful advertising campaigns, automobile insurer Geico, launched its “Mini-campaigns” advertisements in 2004. With a $200+ million budget, the advertiseme ...

“Good News” was the second of Geico’s trilogy of advertising campaigns. With the assistance of the ‘Martin Agency’ of Richmond, Geico used its humorous advertising appeal to portray variations of the ...

This 1998 DMA ECHO entry was created by The Martin Agency for GEICO Direct Auto Insurance. The strategic focus of this campaign was to overcome barriers associated with consumers' inertia about buying ...

This DMA ECHO entry was created by The Martin Agency for GEICO Direct Auto Insurance. Because GEICO sells almost all of its insurance products directly over the phone and relies almost exclusively on ...

This 1996 DMA ECHO Leader award winning campaign was created by The Martin Agency for GEICO. Entering 1995, GEICO was sixth in market share in the auto insurance industry. Because GEICO sells almost a ...

This 1996 DMA ECHO entry was created by Martin Direct for GEICO Corporation. This campaign used television and radio advertising in order to promote GEICO's automobile insurance. Because GEICO sells a ...

A rejoinder to the article by Michael Ryan, February 1983 (no. 2682), which suggested that the apparent decline in TV ratings was a consequence of changes in the BARB panels.