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Paper
1.
easyJet community - using online communities to co-create the future
Sophie Dekkers and Graeme Lawrence, ESOMAR, Panel Research, Dublin, October 2008
The article discusses how online panels have morphed into research communities. The benefits are described with a case study for easyJet. The easyJet community was launched in 2008 and consists of 2,0

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Award-winning case study
2.
Charles Channon Award, easyJet - Lord Leverhulme's Dilemma: how easyJet got the other half to work
Andrew Walmsley and Charlie Dobres, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000
easyJet is a budget airline that offers flights to European destinations at a fraction of competitors' ticket prices. Selling over the phone costs £3.50 in handling for every ticket sale, and this co ...

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