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In order to sustain Evian’s premium price in a commoditized market, Evian’s “We will rock you” campaign adopted a whole new advertising approach: no longer consider Evian to be just a water brand, fol ...

In 1994 Evian launched a new campaign to re-establish itself as the water to top all waters using the concept that 'the water you drink is as important as the air that you breathe'. The result of the ...