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Case Study
1.
Energizer Holdings, Inc.: Bunny Chasers campaign
Patrick Hutchins, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.509-512
The pink Energizer Bunny first marched across American television screens in 1989 to advertise the Eveready Battery Company's Energizer batteries. Eight years later Eveready Battery (which even ...

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