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Case Study
1.
Evanston Hospital Corporation Report Card
David C. Grinnell and Jean Benzies, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA Bronze ECHO award winning campaign was created by Rhea & Kaiser Advertising for Evanston Hospital (EH). Direct mail and newspaper advertising was used to promote EH's medical services to ...

Summary | Full Text | More Like This
Case Study
2.
Evanston Hospital Corporation Maternity Campaign
David C Grinnell and Jean Benzies, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA Gold ECHO award winning campaign was created by Rhea & Kaiser Advertising for Evanston Hospital (EH). Direct mail and newspaper ads were used to promote the hospital's maternity services ...

Summary | Full Text | More Like This


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