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Case Study
1.
Launching of Euskaltel 050
Jose Angel Benito and Veronica Azcarate, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Dimension for Euskaltel (Spain). After 50 years of a telephone monopoly in Spain, Euskaltel entered the market with a competitive long distance service called E ...

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