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Award-winning case study
1.
Freedom to be - A Direct Marketing Success Story
Jackie Corless and Jo Scott, Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999
In September of 1997, EuroSites approached BDHTBWA Direct with a problem. The market for self-drive European campsite holidays was showing a decline and if EuroSites were to grow and reach their goals ...

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