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Case Study
1.
Equity & Law: Freedom from the Tedium
James Hudson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
Describes advertising for the relaunch of Equity & Law in 1991. The company needed stronger branding. Advertising was used to persuade the public that life insurance was important to them. Qualitative ...

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E & P Loans

E Leclerc

EA Sports

Eagle Star

Eaglemark Financial Services

East Midlands Electricity

East of England Development Agency

Easter Seals Society

Eastern Electricity (UK)

Eastman Kodak

easyJet

eBay

ebookers.com

Economist

Economist (Hong Kong)

EcoRecycle Victoria

Eddie Bauer

EDF

Edinburgh & Lothian Tourist Board

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Edinburgh Tourist Board

Edinburgh Zoo

Editora Abril

Editora Meio & Mensagem (Brz)

Edrington Group

EDS

Edward Bakers Petfoods

Effem Inc.

EGG

Eggs Authority

Egmont Franz Schneider Ver.

Elderhostel

Electoral Commission

Electoral Enrolment Centre

Electric Insurance

Electricite de France

Electricity Association

Electrolux, AEG-Electrolux

Electronic Arts

ELF

Eli Lilly

Eli Lilly Australia

Elida Faberge

Elida Gibbs

Ella's Kitchen

Ellerman Travel & Leisure

Embassy Suites

EMC Corp

Emerson marketing

EMI Group

EMI Virgin (Records)

Empire State Development

Empresa de Gas de la V Reg.

ENCAMS (Environmental Campaigns)

English Butter Marketing Co.

English Country Cottages

Enron Capital & Trade

Enterprise Rent-A-Car

Environment and Heritage Service, Northern Ireland

Epson America

Equality Commission of Northern Ireland

Equity & Law

Erbert & Gerbert's Subs & Clubs

Ericsson

Ernst & Young

Erskine Hospital

Esat Telecom (Ireland)

ESPN, Entertainment and Sports Programming Network

Essilor

Estee Lauder Companies

esure

Ethical Funds

ETrade Financial Corporation

Eurocamp Tesh Travels (Germ)

Euromarket Design, Inc.

Europcar Interrent (Hungary)

European Central Bank

European Commission

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Eurosite

Eurostar Ltd.

Eurotax

Eurotel

Eurotunnel

Euskaltel (Spain)

Evanston Hospital

Evening Standard

Evercare

Eveready Battery Company

Evian

Exbury Gardens

Exide Electronics ETG

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Exprinter Banco

Extensis

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EyeCare Centers of America

Fairfax Magazines

FalterVerlag

Familiprix

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Family of Five

FamilyLife

Faneuil Hall Marketplace

Farmacity

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FCUK

Febreze

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FedEx Corp.

Feeding Children Better

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Fiat Group

Fidelity Investments

Fila USA

Financial Times

Finaref

Findlater Matta

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Finnische Zentrale fur Tourism

Fios Group

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First Bankcard

First Brands Corp/A&M Prod

First Card and Marriott

First Choice Holidays

First Citizens Bank

First Direct

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Fisher & Rosemount

Fisher-Price

Fisons

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Florida Panthers Hockey Club

Flowers & Plants Association

Flymo

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Football Federation Australia

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