Warc index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (17605)
> Advertisers (6261)
> E - F (365)
> Enterprise Rent-A-Car (1)
-----------------------------------------
all[1]papers[1]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Paper
1.
A cross-cultural enterprise
Jamie Collins, The Advertiser, June 2005, pp.26-30
Describes some of the lessons learnt by Enterprise Rent-A-Car, an American company, when it started marketing first in Britain and then elsewhere in Europe. Considerable attention to detail is needed ...

Summary | Full Text | More Like This


1          Page:Previous





































































































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects