Warc index
 

Rita Clifton compares the cost of launching new corporate names and corporate identities, and the subsequent lampooning they received with the demise of Enron. She points out that the latter's 'missi ...

This 1996 DMA ECHO entry was created by Hill Holliday Direct for Enron Capital and Trade (ECT). Enron supplies restaurant chains with natural gas and risk management services.