Subject Index
 

In 1982 Elida Gibbs launched its new spot-acne-treatment Tri-ac. Over a six month-test market, it achieved a 17.2% share. Advertising played a crucial part in the paunch, and it worked in a way that w ...

Launch of a new brand of shampoo to position Elida Gibbs in the anti-dandruff sector of the market, 1979-80. Brand had three variants, for different types of hair, suitable for men and women. National ...