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Paper
1.
Joined up research on the eHighway
Tim Macer and Mark Pearson, ESOMAR, Marketing Transformation Congress, Rome, Sept 2001, pp.51-71
This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies a ...

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Case Study
2.
The Eggs Authority 1977-1979
Iain Wodehouse-Easton, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Claims that advertising had a significant effect on the consumption of eggs during 1977-79. Background: various market weaknesses, including decline of the cooked breakfast, lack of interest among coo ...

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