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Award-winning case study
1.
Bakers Complete - From underdog to top dog: doubling market share with one-seventh of rivals' spend
Paul Warwick, Susan Poole and David Simoes-Brown, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
As a Complete Dry Dog Food (CDDF) specialist, Edward Bakers Petfoods’ (EBP) strategy was to facilitate sector growth, stealing share from canned dog foods. Its long-term mission was to be the number o ...

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