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Award-winning case study
1.
The Famous Grouse - Small guys have to think big for long term success
Andrew Barnett, Michael Davidson, Sam Dias and Jane Dorsett, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2006
In 1996 Famous Grouse whisky, the UK distiller, was facing a crowded and competitive market, characterised by a 36% drop in volume sales over 16 years, a declining number of whisky drinkers, and matur ...

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