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Paper
1.
Women of Class C. Same class, different realities? Some implications for marketing research
Katia Freitas Benchimol, Andrea Andrea Costa and Nelsom Marangoni, ESOMAR, Latin America Conf, Mexico City, October 2004
This paper is evidence of the success of a client research company partnership, an efficient use of multivariate analysis, a creative system to define potential for social mobility and an innovative a ...

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